Accor has appointed Drishti Mistry as Cluster Digital Marketing Manager for Novotel Dubai Al Barsha and Adagio Premium Dubai Al Barsha. At only 24 years of age, she becomes the youngest professional on the management team, tasked with shaping the marketing direction for two of the group’s prominent Dubai properties.
In her new role, Drishti will be responsible for developing and executing digital strategies that enhance brand visibility and guest engagement. Her portfolio covers 666 guest rooms, four restaurants, 11 versatile meeting spaces, and a comprehensive wellness offering, where she will ensure consistent messaging and performance-driven results across all touchpoints.
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Drishti’s career in hospitality marketing has already been marked by standout achievements. During her tenure at DoubleTree by Hilton Dubai Al Jadaf, she launched innovative dining promotions, created seasonal campaigns that consistently sold out, and delivered strong ROI through high-performing digital initiatives. Her leadership helped elevate the hotel’s reputation and secured its first industry awards, underscoring her ability to blend creativity with measurable business outcomes.
Her journey began with Accor, where she advanced from Marketing Coordinator to Executive while supporting multiple properties such as Mövenpick JVT, Novotel JVT, Adagio JVT, Pullman Sharjah, and Marjan Island Resort & Spa in Ras Al Khaimah. This formative experience gave her exposure to diverse markets and built the foundation for her data-led approach to hospitality marketing.
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Now, three years later, she returns to the group in a leadership role, bringing both experience and fresh perspective. With her appointment, Accor aims to further strengthen the digital footprint of Novotel Dubai Al Barsha and Adagio Premium Dubai Al Barsha, driving growth through performance-led strategies.
Commenting on her appointment, Drishti said:
“Leading marketing at this scale is about finding the right balance between innovation and data-driven precision. My passion has always been digital performance marketing — turning insights into strategies that deliver measurable results. True impact comes from daring to try bold new ideas backed by strong data, and I’m excited to bring this approach back to Accor.”
Her leadership is expected to set new benchmarks in online visibility, ROI optimization, and digital innovation across the cluster.
