The St. Regis Kuala Lumpur has appointed Sasa Clarissa as Director of Revenue Strategy, strengthening its commercial leadership team with an experienced revenue management professional from within Marriott International. In her new role, Clarissa will lead the hotel’s revenue strategy, focusing on pricing, demand forecasting and distribution to support long-term commercial performance.
Clarissa joins the luxury property after more than a decade in revenue management, including nearly ten years with Marriott International. Her experience spans multiple markets across Asia Pacific, where she has held property and regional positions responsible for driving revenue optimisation, forecasting and commercial planning.
To Lead Revenue Strategy and Commercial Performance
As Director of Revenue Strategy, Clarissa will oversee the hotel’s revenue management function, developing pricing strategies and demand forecasts while optimising distribution channels across market segments.
Her responsibilities include analysing market trends, identifying revenue opportunities, managing inventory strategies and working closely with sales, marketing and operations teams to maximise commercial performance. She will also support business planning initiatives aimed at strengthening the hotel’s competitive position within Kuala Lumpur’s luxury hospitality market.
Her appointment reflects The St. Regis Kuala Lumpur’s continued focus on strategic revenue management as part of its broader commercial growth objectives.
Brings Extensive Revenue Management Experience Across Asia Pacific
Clarissa has been part of Marriott International since 2015, building an extensive career across key hospitality markets, including Bali, Jakarta, Singapore and Vietnam.
Most recently, she served as Director of Revenue Strategy at JW Marriott Hotel Surabaya, where she led the property’s revenue management function, overseeing pricing strategies, forecasting and revenue optimisation initiatives.
Before that, she was Senior Revenue Manager for RMAS Vietnam, supporting multiple hotels, including Sheraton Nha Trang and Danang Marriott Resort & Spa. In this regional role, she worked on commercial strategies, revenue planning and performance optimisation across the portfolio.
Earlier, Clarissa held the position of Senior Manager, Revenue Management Field Support at Marriott International’s Asia Pacific regional office in Singapore, providing strategic revenue management support across multiple markets.
Her previous leadership roles also include Director of Revenue Management at Courtyard by Marriott Bali Seminyak, Revenue Manager at Aloft Jakarta, and Assistant Revenue Manager at W Bali – Seminyak, where she developed expertise in pricing, inventory management and demand forecasting.
Before joining Marriott International, Clarissa worked with Hard Rock Hotel Bali and ibis Bandung Trans Studio, laying the foundation for her career in hotel revenue management.
Strengthening Revenue Leadership
Clarissa’s broad experience across luxury, premium and select-service hotels provides her with a strong understanding of diverse market dynamics throughout the Asia Pacific region. Her expertise in revenue optimisation, forecasting, distribution management and commercial analytics is expected to support The St. Regis Kuala Lumpur’s continued focus on enhancing financial performance.
Having worked across both property-level operations and regional support functions, she brings a comprehensive perspective on revenue strategy and commercial planning within Marriott International’s portfolio.
Supporting Long-Term Commercial Growth
The appointment of Sasa Clarissa reinforces The St. Regis Kuala Lumpur’s commitment to strengthening its commercial leadership with experienced revenue management professionals. As the luxury hospitality market continues to evolve, her expertise in pricing strategy, forecasting and distribution will play an important role in supporting the hotel’s revenue performance while positioning the property for sustained growth.
