Singapore Airlines (SIA) has unveiled a series of cabin, dining, entertainment and airport lounge enhancements as part of its next phase of customer experience development. The programme includes an investment of more than S$2 billion in next-generation long-haul cabin products, scheduled for progressive introduction from the second half of 2027.
Announced in Singapore on November 6, 2026, at an event attended by Minister for Transport Jeffrey Siow, the initiative covers all four cabin classes alongside upgrades to the KrisWorld entertainment system, high-speed connectivity, onboard amenities and airport services.
Singapore Airlines to Introduce New Cabins from 2027
The airline’s cabin investment covers First Class, Business Class, Premium Economy Class and Economy Class.
The products will be introduced on its new Boeing 777-9 aircraft and 41 Airbus A350-900 long-haul and ultra-long-range aircraft scheduled for retrofitting.
The Boeing 777-9 will feature all four redesigned cabin products, while the retrofitted A350 aircraft will receive new Business Class seating.
First Class will also be introduced on the A350-900ULR for the first time.
The cabin designs were developed following customer research involving surveys, interviews, focus groups and concept testing.
Singapore Airlines collaborated with PriestmanGoode for First Class, Designworks for Business Class and Factorydesign for Premium Economy and Economy Class.
Collins Aerospace and RECARO Aircraft Seating are among the manufacturing partners.
KrisWorld Entertainment System Receives Technology Upgrades
The next-generation KrisWorld in-flight entertainment system will feature 4K high-resolution touchscreens and OLED displays on selected aircraft.
Additional features include spatial audio, Bluetooth headphone connectivity, personalised entertainment functions and a redesigned user interface.
Passengers will have access to more than 2,500 entertainment options.
The airline is also introducing high-speed internet connectivity on Starlink-enabled aircraft, supporting streaming, communication and work using personal devices.
These improvements form part of the airline’s efforts to integrate digital services into the onboard experience.
More Than 100 New and Refreshed In-Flight Dining Options
Singapore Airlines is introducing more than 100 new and refreshed appetisers, main courses and desserts across its cabin classes.
The airline is also expanding its beverage selection, including additional wines and spirits.
Custom-designed Christofle serviceware will be introduced in Suites, First Class and Business Class.
Selected dishes in Suites and First Class will receive additional presentation elements.
The dining enhancements are intended to complement the redesigned cabin interiors and updated onboard services.
New Amenity Kits and Sleeper Suits Across Cabin Classes
The airline has partnered with international beauty and lifestyle brands to introduce new onboard amenities.
Suites and First Class passengers will receive amenity kits featuring SISLEY products, while Business Class kits will include BYREDO products.
Premium Economy Class passengers will receive amenities from INK & WATER.
Economy Class passengers will be offered a specially designed collectible pouch containing travel essentials.
New 100% cotton sleeper suits will be introduced for Suites and First Class passengers.
Sleeper suits will also become available in Business Class for the first time.
SilverKris Lounges Receive S$130 Million Upgrade
Beyond the aircraft cabin, Singapore Airlines has committed more than S$130 million to renovating, refreshing and expanding its SilverKris lounges.
The investment covers lounges at Singapore Changi Airport and other locations across the airline’s international network.
The upgrades include additional seating, dining facilities, workspaces and rest areas.
SilverKris First Class lounges in Singapore will also offer full-service dining.
The lounge improvements form part of the airline’s broader approach to connecting airport services with its onboard experience.
Singapore Airlines Focuses on End-to-End Passenger Experience
Singapore Airlines Chief Executive Officer Goh Choon Phong described the programme as another stage in the airline’s customer experience investment.
“Our customers experience Singapore Airlines as one seamless journey, and this significant investment is designed to deliver greater comfort, choice, and convenience at every stage.”
The programme combines aircraft cabin upgrades, digital entertainment, dining improvements and airport lounge investments.
With the first new cabin products scheduled for introduction from the second half of 2027, Singapore Airlines is preparing a phased rollout across its long-haul fleet.
