Marriott Bonvoy has entered into a multi-year global partnership with the International Cricket Council (ICC), appointing Marriott International’s award-winning travel platform as the Official Accommodation Partner for ICC events through 2029. The alliance brings together two global powerhouses, uniting the reach of international cricket with Marriott Bonvoy’s expansive portfolio of hotels, resorts, and travel experiences.
Connecting Global Cricket with Global Travel
Under the agreement, Marriott Bonvoy will support ICC Men’s events worldwide by providing accommodation solutions while also engaging cricket’s vast international fan base through curated travel and hospitality experiences. With cricket followed by more than two billion fans globally, the partnership positions Marriott Bonvoy at the heart of one of the world’s most passionately followed sports.
The collaboration also opens new avenues for Marriott Bonvoy’s more than 260 million members, offering opportunities to connect with the sport through exclusive access, experiences, and content linked to major ICC tournaments across continents.
Leadership Perspective from Marriott International
Commenting on the partnership, Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International, said,
“Cricket continues to grow as a global sport, with rising fan engagement worldwide. With more than two billion fans globally, we are proud to serve as the ICC’s Official Accommodation Partner and look forward to delivering exclusive access and once-in-a-lifetime experiences for our members who are passionate about cricket.”
Rajeev Menon, President, Asia Pacific Excluding China, Marriott International, added,
“Cricket’s dominance as a sport has the power to unite fans across countries. This partnership allows us to bring the power of Marriott Bonvoy to over two billion fans while delivering tailored cricket experiences to our 260 million members, particularly in markets such as India, Australia, New Zealand and Sri Lanka where the love for the game runs deep.”
Satya Anand, President – Europe, Middle East & Africa, Marriott International, said,
“Cricket has been a lifelong passion for me, and like millions of fans, I’ve seen how the game brings people together across borders and generations. Partnering with the ICC allows us to turn that shared passion into unforgettable journeys, giving our members unmatched ways to experience ICC events both on and off the pitch.”
ICC Events Covered Under the Agreement
The partnership spans all major ICC Men’s events over the next four years, including the ICC Men’s T20 World Cup 2026 in India and Sri Lanka; the ICC World Test Championship Final 2027 in the United Kingdom; the ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe and Namibia; the ICC Men’s T20 World Cup 2028 in Australia and New Zealand; the ICC World Test Championship Final 2029 in the United Kingdom; and the ICC Champions Trophy 2029 in India.
Beyond accommodation, Marriott Bonvoy will collaborate with the ICC on bespoke cricket-led content, local activations, and member engagement initiatives across key cricketing markets.
ICC Welcomes the Collaboration
Welcoming the partnership, ICC Chairman Jay Shah said,
“We are delighted to partner with Marriott Bonvoy in a collaboration that reflects a shared ambition to redefine how fans experience cricket. By combining the global reach of the game with Marriott’s world-class destinations, we are creating a powerful platform that connects cricket with memorable travel experiences across leading cricketing nations.”
ICC CEO Sanjog Gupta added,
“While the athletic spectacle is central, hospitality, travel and cultural elements are equally important. Marriott Bonvoy’s international footprint and commitment to elevated experiences make them a natural partner as we work to enrich fan journeys and turn moments into lifelong memories.”
A Long-Term Play for Fan Engagement
The partnership underscores Marriott Bonvoy’s strategy of aligning with global passion points to deepen member engagement, while reinforcing the ICC’s focus on extending fan experiences beyond the stadium. Together, the two organisations aim to blend sport, travel, and culture into a unified global experience that resonates with cricket lovers worldwide.
