Indeva Hotels & Resorts has appointed Rashika Gupta as Assistant Manager – Marketing, strengthening its marketing team with experience across hospitality marketing, brand communication, digital marketing, social media, public relations and creative campaigns.
In her new role, Gupta will work across integrated marketing initiatives, social media management, influencer collaborations and brand communication. She will also support marketing activities for ExpoInn in Greater Noida, covering its hospitality, food and beverage, banqueting and MICE offerings.
Marketing Responsibilities at Indeva
Gupta will contribute to the group’s integrated marketing initiatives, with responsibilities spanning digital communication, social media and brand activities.
Her role will include coordinating marketing initiatives across different channels while supporting communication around Indeva Hotels & Resorts’ hospitality portfolio.
Experience Across Hospitality Marketing
Gupta brings a background in hospitality marketing and brand communication, with experience across digital marketing, social media, public relations and creative campaigns.
Her professional experience covers both digital and traditional communication functions, providing exposure to the different channels used by hospitality businesses to engage customers and build brand visibility.
Digital and Social Media Focus
Social media management will form an important part of Gupta’s responsibilities at Indeva Hotels & Resorts. She will work on digital initiatives while supporting the group’s wider marketing and communication requirements.
Her remit also includes influencer collaborations, adding another channel to the group’s customer engagement and brand communication activities.
Supporting Brand Communication
Gupta will contribute to brand communication initiatives across Indeva Hotels & Resorts. Her experience in creative campaigns and public relations will support marketing activities designed around the group’s hospitality offerings.
The role brings together creative, digital and communication functions, with responsibilities extending across campaign execution and ongoing brand activities.
Marketing Support for ExpoInn
Gupta will also support marketing activities for ExpoInn in Greater Noida. Her responsibilities will cover communication around the property’s hospitality, food and beverage, banqueting and MICE offerings.
The role will involve supporting marketing initiatives across these business segments while working on digital, social media and brand communication activities.
Strengthening Indeva’s Marketing Capabilities
Gupta’s appointment is part of three leadership and team additions announced by Indeva Hotels & Resorts across development, asset management and marketing.
Her experience across hospitality marketing, social media, public relations, influencer collaborations and creative campaigns adds to the group’s marketing capabilities as it continues to develop its hospitality portfolio.
At Indeva, Gupta will focus on integrated marketing initiatives and brand communication while supporting marketing activities for ExpoInn and its hospitality-related offerings.
