Autograph Collection Hotels, part of Marriott International’s global portfolio, has made its debut in India with the opening of NoorMahal, Delhi NCR Karnal, Autograph Collection Hotels. The 176-room property is positioned along the historic Grand Trunk Road and marks the introduction of Marriott Bonvoy’s 19th brand in the country. With this launch, the group’s portfolio in South Asia reaches 235 hotels.
The addition strengthens Marriott’s presence while aligning with broader movements in recent hotel launches.Marks Entry of Autograph Collection in India
The opening of NoorMahal, Delhi NCR Karnal introduces the Autograph Collection brand to the Indian market. The brand is positioned around design-led hotels that reflect a strong sense of place and individuality.
This launch aligns with changing traveller preferences, where guests are increasingly seeking properties that combine cultural context with contemporary hospitality. The Autograph Collection format focuses on storytelling through design, architecture, and curated guest experiences.
NoorMahal has been selected as the debut property for the brand in India, reflecting its positioning as a palace-style hotel that blends heritage with modern functionality.
Located Along Historic Grand Trunk Road
The hotel is situated in Karnal, along the Grand Trunk Road, a key arterial route with historical and commercial significance. The location allows access to both leisure and transit travellers moving between major North Indian cities.
NoorMahal’s design draws from multiple influences, including Mughal, Rajput, Punjabi, and Persian architectural elements. The structure features domes, arches, and jali work, supported by interiors that combine traditional detailing with contemporary layouts.
The property also houses an extensive collection of art and artefacts, contributing to its positioning as a culturally rooted hospitality asset.
Features 176 Rooms and Signature Suites
The hotel offers 176 guestrooms and suites, designed with a mix of classical Indian elements and modern amenities. The rooms incorporate rich textiles, custom furnishings, and structured layouts aimed at both comfort and usability.
Signature accommodations include Raja Niwas and Khwabgah, which are penthouse-style suites with larger living areas, private terraces, and dedicated service. These units are positioned as premium offerings within the property.
The accommodation strategy reflects a balance between heritage-inspired design and functional hospitality.
Dining Across Multiple Venues
NoorMahal includes four dining outlets, each offering a distinct culinary format. Frontier Mail focuses on North-Western frontier cuisine, while Colonel Saab serves a mix of Indian and international dishes in an all-day dining format.
The Polo Bar offers a beverage-led experience, while The Cake Factory specialises in desserts and bakery products. The dining mix is structured to cater to both in-house guests and local visitors.
This multi-outlet approach supports varied dining preferences while maintaining operational clarity.
Wellness and Recreation Facilities
The hotel offers a range of wellness and recreational facilities, including a spa, fitness centre, and outdoor swimming pool. Additional amenities include a children’s play zone and outdoor activity options such as tennis, pickleball, ziplining, and rock climbing.
These facilities are designed to support extended stays and provide a mix of relaxation and activity-based experiences.
Event and Wedding Infrastructure
NoorMahal includes multiple indoor and outdoor event spaces. Key venues include Rani ka Bagh and Raja ka Bagh, which are large lawns suited for weddings and large gatherings. Indoor venues such as Sheesh Mahal and Darbar Hall support conferences and social events.
The property is structured to accommodate both large-scale functions and smaller gatherings, positioning it within the wedding and events segment.
Leadership Perspective
Kiran Andicot, Senior Vice President, South Asia, Marriott International, said,
“Autograph Collection Hotels are a product of clear vision, designed with heart, and express a strong sense of place. NoorMahal embodies all of that, making it the ideal debut for the brand in India. This launch also marks the introduction of our 19th Marriott Bonvoy brand in the country, reflecting the continued evolution and depth of our portfolio. Indian travelers increasingly seek stays that are distinctive, design-led, and rooted in cultural authenticity, Autograph Collection arrives at moment of strong relevance for the market. Noor Mahal brings this to life beautifully, where India’s regal heritage meets contemporary artistry to create rich immersive moments for the modern design-conscious traveler. NoorMahal is truly Exactly Like Nothing Else, and we are thrilled to introduce the Autograph Collection experience to India’s discerning travelers.”
Mahesh Singh Jasrotia, General Manager, NoorMahal, Delhi NCR Karnal, Autograph Collection, said,
“Our vision is for NoorMahal, Delhi NCR Karnal, Autograph Collection, to be intimately connected to North India’s surroundings, offering inspiring, dynamic experiences through refined hospitality and bespoke service. Every detail, from our grand venues to culinary offerings, is designed to create memorable moments and elevate the guest experience.”
Colonel Manbeer Choudhary, CMD, NoorMahal, said,
“Today marks the beginning of an exhilarating new chapter, as NoorMahal embarks on a partnership with Marriott International, a collaboration that is much more than a business alliance. Becoming India’s first Autograph Collection Hotel places us among an exclusive ensemble of more than 360 celebrated hotels worldwide, each chosen for its individuality and immersive storytelling. This association is a testament to NoorMahal’s unique character and to our unwavering commitment to authenticity and excellence.”
Ownership and Brand Collaboration
The property is owned by Colonel Manbeer Choudhary, Binny Choudhary, and Kr Roop Partap Singh. The collaboration with Marriott International brings the Autograph Collection brand to India, combining ownership-led development with global brand standards.
Strengthens Portfolio Depth in India
The launch of NoorMahal, Delhi NCR Karnal marks a milestone for Marriott International in India, adding a new brand to its portfolio. It reflects the company’s strategy of introducing differentiated hospitality formats in response to evolving guest preferences.
The property also reinforces the growing importance of design-led and experience-driven hotels in the Indian market.
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