ALIVAA Hotels & Resorts has signed a strategic tie-up with Ayali Riverside Resort, Rishikesh, marking its fifth property in Uttarakhand. With this association, ALIVAA Hotels & Resorts strengthens its regional presence in one of North India’s fastest-growing wellness and spiritual tourism markets.
Riverside Location Anchored in Rishikesh’s Spiritual Landscape
Ayali Riverside Resort is located on the banks of the Huvel River, a tributary of the Ganges. The property features independent luxury cottages positioned within the foothills of the Himalayas.
The resort caters to travellers seeking tranquillity and nature-led stays, while offering proximity to Rishikesh’s spiritual centres. The city is widely recognised for its spiritual heritage and its global positioning as the “Yoga Capital of the World.”
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Expansion Strategy Focused on Experience-Led Travel
The tie-up comes amid rising travel demand to Uttarakhand, particularly across wellness, adventure and experience-driven hospitality segments. The addition of Ayali Riverside Resort enables ALIVAA Hotels & Resorts to expand its footprint in a market witnessing consistent domestic tourism growth.
Commenting on the development, Akash Bhatia, Chief Executive Officer (M&F) of ALIVAA Hotels & Resorts, said:
“The addition of Ayali Riverside Resort to our portfolio is a calculated move to capture the booming demand for experience-led stays in Uttarakhand. Marking our fifth property in the state, this expansion highlights our deep commitment to the region.”
Asset-Light Growth Model with Professional Management Focus
The partnership aligns with ALIVAA’s broader strategy of bridging asset potential with structured hotel management systems.
Vikramjit Singh, Founder and Chairman of ALIVAA Hotels & Resorts, stated:
“Our vision for ALIVAA has always been to bridge the gap between asset potential and professional management. This joint undertaking reinforces our commitment to building an ecosystem that is ‘unmistakably Indian at heart’ yet global in its standards.”
From the ownership side, Sandeep Kumar, Founder of Ayali Hotels & Resorts, added:
“We are thrilled to enter into this engagement with the visionary team at ALIVAA. Ayali Riverside Resort was built to offer a sanctuary for nature lovers, and by joining forces with ALIVAA, we can now leverage their sophisticated marketing and sales capabilities to reach a wider audience.”
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With this signing, ALIVAA Hotels & Resorts continues to deepen its Uttarakhand presence while aligning with the growing demand for boutique, wellness-oriented hospitality experiences in Rishikesh.
