Strong Growth Momentum Across Asia
Accor has recorded significant progress in its Asian expansion, with over 230 hotels and nearly 60,000 keys currently in development across the region. This growth reflects the group’s strategic ability to capture opportunities in both established and emerging markets.
Expansion Led by Premium, Midscale, and Economy Brands
Accor’s Premium, Midscale, and Economy (PM&E) portfolio continues to drive growth. Conversion-friendly brands such as Mercure and Handwritten Collection are fueling strong signings, while ibis and ibis Styles strengthen Accor’s position in the economy segment. Premium brands including Pullman, Mövenpick, Grand Mercure, and Swissôtel are entering new high-demand destinations across Asia.
Also read: Radisson Hotel Group Targets 500 Hotels in India by 2030
Key Signings in 2025
In 2025, Accor’s PM&E division signed multiple new projects:
Indonesia: 7 new signings, including Swissôtel Bali Nusa Dua.
Thailand and Laos: 5 new signings, featuring Mercure Phuket, Handwritten Collection Bangkok, and ibis Vientiane.
Philippines: 4 new projects, such as Mercure Mactan Cebu and ibis Styles Clark.
India: 3 new hotels, including Pullman Dehradun Jollygrant, Novotel Indore, and ibis Indore.
Vietnam: The country’s largest Mövenpick resort in Danang, with 1,000 keys.
Japan: Expansion with Mercure Tokyu Stay Hiroshima.
Also read: THV Signs Mercure Siliguri Under Master Franchise with Accor and InterGlobe
Expanding Lifestyle and Luxury Portfolio
Accor’s lifestyle division, Ennismore, continues to strengthen its presence with major openings:
Rixos Hon Thom Island, Asia’s first Rixos all-inclusive resort.
Mondrian Maldives, featuring 105 private villas, opening in 2026.
Mama Shelter Bangkok Platinum, marking the brand’s entry into Thailand.
In the luxury segment, Sofitel Sapa Hotel & Residences in Northern Vietnam will feature 176 rooms and 436 residences, scheduled for completion by 2030.
Recent and Upcoming Openings
New launches in 2025 include Pullman Hai Phong Grand Hotel, Pullman Ambassador Seoul Eastpole, and Swissôtel Living Jakarta Mega Kuningan, the first of its kind in Asia. Other notable openings include TRIBE Phuket Patong and Novotel New Delhi City Centre.
Upcoming properties include Grand Mercure Kuala Lumpur Bukit Bintang, Novotel Bali Ubud Resort, and Hotel Waterloo Singapore – Handwritten Collection.
Continued Expansion in Luxury and Lifestyle
Accor’s luxury portfolio continues to grow with Raffles Sentosa Singapore, Raffles Tokyo, Fairmont Mumbai, and Fairmont Tokyo joining the network. Fairmont Hanoi and Fairmont Bangkok Sukhumvit are on track for 2026.
Sofitel Diamond Crown Hai Phong, opening in 2026, will bring French sophistication to Vietnam’s Diamond Crown complex. The debut of Mama Shelter Singapore in September 2025 marks another milestone for the brand in Asia.
Leadership Perspective
Andrew Langdon, Chief Development Officer, Asia, Accor, said,
“We are confident of another record year of signings, marking an incredible third consecutive year of growth for Accor in Asia. Our momentum in 2025 reflects both the resilience of Asia’s travel and hospitality industry and the opportunities created by shifting market dynamics. By harnessing the strength of our diverse brand portfolio and deepening trusted partnerships with owners, we are well-positioned to continue leading the next era of hospitality in the region.”
